The 2011 Downtown Sundown Concert Series, held May 27 through September 10, brought an estimated 25,000+ in overall attendance! We had one cancellation (our first since 2008) due to Hurricane Irene, which moved the Machine Gun concert from Friday, August 26 to Saturday, September 10. The free series was produced by just four staff members and over 20 volunteers each week.
We implemented many new changes this year, such as charging $1.00 per wristband for those who drank alcohol. This program, which is popular in many other downtown communities, allowed us to donate over $8,500 to local charities! The Cape Fear Green Building Alliance, CFCC Alumni Association, Cape Fear Surfrider Foundation and 12 other organizations were given half of the proceeds raised from wristband sales. For a full list of charities and their corresponding concert dates, click here.
WDI also made it a goal to utilize local businesses as much as possible this year during Downtown Sundown. We partnered with Good Vibes Brewing Company, a micro brewery owned and operated in Carolina Beach, through our founding partner RA Jeffrey’s. The Barefoot wine brand was featured through Windham Distributing CO. Pipeline Event Management, a local start-up company, was utilized for security. Downtown Sundown’s media partners, all locally owned, included Sea-Comm, encore and WSFX. Opening performances were all Wilmington acts, and three headline acts were also local: Machine Gun, SRVT (Stevie Ray Vaughan Tribute) and Onward, Soldiers.
Downtown Sundown t-shirts and commemorative cups were also new additions to the series this year. A special VIP event was held for our Partners, and as a way to thank our fans – we accepted drink tickets of any color at our last regularly scheduled concert.
What do you think of all the changes? We would love to have your feedback regarding next year’s series, taking place May 25 through August 31, 2012. Click here to take a short, 15-question survey on the concert series. Upon completing the survey, you will be eligible to win a $5 gift card and t-shirt from The Fuzzy Peach! Names and email addresses must be provided in order to be eligible. The winner will be contacted on Monday, October 17.
Thank you to all our volunteers, event sponsors and fans for making the 2011 Downtown Sundown Concert Series a huge success!
By Ashley Hanners